SEO (Search Engine Optimisation) can be a major issue for any online business. It can actually make or break an online business because it is the key to getting traffic, generating leads, and landing business. If people don’t even know that your business exists then they’ll never do business with you. When you’re ready to get the best SEO possible it’s time to bring in an SEO agency. Unfortunately there’s a lot of choice and it can get confusing. Here’s our guide to choosing an SEO agency for your business.
Work Out What You Want
Before you can even choose an SEO company you need to work out what aspect of SEO you need in particular. Are you after link removal? Do you need someone to manage your reputation? Would you like a simple SEO audit? Or do you need to bring someone in for a more permanent SEO position? Are you after content marketing? There’s a lot of aspects to SEO and knowing just which SEO service you need can help you find the right SEO company in Essex for you. Let the potential SEO agencies know what you need out of them and they can better recommend and price their services. That way you get just what you want.
Shop Around But Don’t Tell Anyone
When you’ve worked out what you need from an SEO agency then you’re ready to start looking around. Find around three or four agencies that look like they would be a good fit and reach out to them. Find out what they can do for you and how. Just don’t tell any of these companies that you are shopping around. The best SEO companies don’t need to compete for you because they know you need to compete for them. They have too many potential clients so they won’t even try to win your business if you tell them that you might go with another company.
Getting references and case studies from the SEO agency is an absolutely vital step. You need to know that they can do a good job and the best way to find that out is to find out what results they’ve had with businesses like yours. Find an agency that has some experience with your industry and then ask them for details on how their other campaigns went. If you can find an agency that has performed well for other businesses in your industry then it’s a good sign they can do the same for you.
Talk to Them
Of course case studies and references can only tell you so much. You need to talk to the company and have them tell you a story or two. Just looking at their references and case studies is like looking at a resume. It will tell you a few things but you need to actually interview someone (or a company in this place) to get a better picture of them. Find out about how the company was founded and the kinds of changes and improvements they’ve made over the years. Find out the story of the company and the people that work there.
When you find a company that can do what you need, can prove to you they can do it, and can tell you a good story, then you’ve found an SEO agency for your company.